Branding a Conference

The Bon’s Eye team recently attended the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Annual Conference in beautiful Charleston, SC. Not only did we proudly sponsor the conference, we had the honor of creating and then bringing its brand to life. From sketching logo concepts to a promotional video, it was a joy to see all of these pieces come together. Here’s a behind-the-scenes look at how we did it!

Step One: Visual Identity

The conference theme was ‘crossing the bridge from volume to value’ and Charleston’s iconic Arthur Ravenel Jr. bridge seemed perfectly fitting. From our Art Director’s scribbles on the white board came these concepts:

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Then, logo drafts:

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And the final:

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Style Guide

With more than one designer developing this brand, a light style guide was necessary for consistency. A color palette and image / texture style was established so that all pieces, whether web or print, would have the same look and feel.

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Print Agenda

The conference was a three day event with multiple speakers and presentations happening at any given time. A clean, easy-to-navigate layout was necessary to keep the printed agenda organized.

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Website

A mobile-friendly conference website was an absolute must as attendees needed the option to check the daily / hourly agenda on their phones. We kept the design bold and clean and even featured local restaurant, sightseeing and shopping suggestions.

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Short Promotional Video

We had visited Charleston for a CHPRMS Connect event in August and as always, Steve R and Marlena had their cameras ready. We captured plenty of authentic, local footage and when combined with a script written by Steve B and David, we ended up with a nice, short promo video.

The end result was a cohesive, bright and clean conference brand. Thank you, CHPRMS, for the opportunity!

BEM Inspired by Heinz Memorial Chapel

On a recent trip to Pittsburgh, PA, to work with client Team PHenomenal Hope, Team BEM got a chance to visit the Heinz Memorial Chapel, a nondenominational chapel on the University of Pittsburgh campus. The Neo-Gothic style house of worship, still used for weddings and ceremonies today, was a gift to the university from tomato ketchup-purveyor Henry John Heinz.

Upon entering, it’s hard to miss the colorful and gigantic stained glass windows – the Charity and Hope windows, they’re called – that tower skyward. If you’re a church-going person or someone who studied ecclesiastical architecture, you might expect these windows to feature Christendom’s more traditional figures and scenes.

Surprise!

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What a delight it was to see that these windows also included persons of historic and cultural significance the world over up through the late 19th century: from St. John to Leonardo da Vinci to Louis Pasteur, Abigail Adams and Abe Lincoln. In all, 391 identifiable figures grace these windows.

This pleasant discovery makes the Chapel’s stained glass all the more powerful because of the hundreds of stories – including many from the modern era, ones we may have even grown up with – going on in each frame. Suddenly, the glass becomes alive, relevant and human in ways beyond just the sacred. It becomes a tapestry of all humanity.

At Bon’s Eye Marketing, we believe in this same tapestry – the ability to work with businesses to find and showcase those unique, humanizing stories that build a dynamic, charismatic brand. Brands that motivate – not because of gimmick but because of authenticity – customers to engage, invest and refer.

When you tell your company or business story, you elicit a response from customers that shows you’re committed to your product or service. In fact, you have a connection to that product or service that transcends the everyday – same as when we gaze upon the figures in the Heinz Memorial Chapel stained glass.