Your first visit to a new doctor can be daunting and uncomfortable. You enter an office (stereotypically smelling strongly of sterilized tongue depressors) and must reveal your personal life and health details to a complete stranger. In this day and age, we find solutions to almost all of our problems and dilemmas online. This is true when dealing with health issues and choosing which doctor to use as well – we are turning to the web.
A recent study by The Pew Research Center’s Internet and American Life Project found 80% of online searches were for health information. Of that number, 44% of patients were going online first to pick a doctor, rather than making appointments in person. The other 66% were choosing to diagnose themselves through online research. ABC News also conducted research and discovered patients viewed good bedside manner as the most important attribute in their doctors. With these facts fueling our purpose, we (the Bon’s Eye team) have created Screen the Doc a.k.a. our effort to aid patients in selecting a practice online.
Screen the Doc is a public relations tool that places emphasis on a physician’s personality. The goal is to help patients learn more about a potential doctor’s bedside manner from the comfort of their own warm bed than they would sitting in an overcrowded waiting room. Screen the Doc’s website offers tutorials on how medical professionals can replace their monotonous bios to ultimately increase clientele. The various packages feature short videos (under two minutes) giving the prospective patient an idea of who doctors are beyond their white coat and
how he or she runs their practice. These videos are then mass-distributed through social media outlets and the practice’s website, ready to be viewed by patients who could use their expertise. With the help of Screen the Doc, medical professionals can foster relationships with their patients before they even arrive. Here’s to hoping word will spread about Screen the Doc and we’ll have an epidemic on our hands.