Bon’s Eye Marketing is founded on the principle that good marketing comes from great creativity. We do our best to conceive original ideas and strategies that will make your business as successful as possible. But we don’t want to keep our creative minds all to ourselves. We want to share our knowledge with you, the community, because we believe a well-educated community is a better one. Here’s a little insight into what Bon’s Eye does on a regular basis (without giving all our secrets away).
We love marketing, and we like to think we’re pretty good at it. But to stay at the top of the marketing pyramid, we have to stay on top of the trends in marketing. They are always changing and there are even more specific trends in each industry. Here are a few trends we found in an infographic for the tourism industry.
We recently stumbled upon an infographic detailing 2015 marketing trends in the tourism industry. While this was created for a specific industry, each trend can easily be applied to many, if not all, fields across the board. Here’s a quick summary of main points for easy digesting:
1. Make it mobile
If you haven’t made your website mobile by now, you’re way behind the learning curve. This is a point Bon’s Eye Marketing cannot stress enough. It’s necessary for all industries, but in tourism, especially. 25 percent of smartphone users and 50 percent of tablet users turn to their device to book a reservation, so it’s vital that they can see and easily navigate your site.
2. Social media engagement
Social media is another outlet that shouldn’t be ignored any longer. There’s just no excuse. Facebook, Twitter, and Instagram can generate revenue for your brand. Remember to keep your posts personal, timely and entertaining. Your hotel, museum, city, etc., will earn the views and five-star ratings it deserves.
3. People trust other people more than ads
Marketing still has its value – did we mention we’re a marketing agency? – but the best way to reach new customers is to use your existing ones. Good reviews mean more than the number of bookings you have, so take advantage of those happy customers.
4. Make them feel like a local
Vacationers usually don’t want to see and do the same old things; they want to try something new that’s unique to the area. Sharing the local food, art, and culture will turn the visitors into locals for one week of the year.