As Bon’s Eye Marketing’s creative director, I could tell you we are brand and message experts. That’s true.
I could also tell you that in BEM’s seven-year history, we’ve done, and continue to do, exceptional work – logos, print advertising, social media and website design – for a wide variety of clients. Also true.
And I could finish by saying that the client experience we create is no accident; helping clients grow beyond the competition by creating brand resonance means delivering measurable results while providing hospitality in a comfortable setting. All true.
But would you believe all this goodness, creativity and high client satisfaction could in part be attributed to the 80s pop band Swing Out Sister? Guffaw, if you must, but it’s true.
If you’re old enough to remember when MTV actually played music, you’ll remember Swing Out Sister for its hit single Breakout. (Admit it: You’re already humming the chorus.)
See, I was trying to illustrate a point about iconic (OK, severe) style when I naively googled “Swing Out Sister Breakout” during a creative meeting. That’s when the laughter and the 80s jokes began.
Today, I either open creative meetings with Breakout or subtly plant a Swing Out reference, say, in the middle of the meeting, when creative tension is highest. It keeps the mood light and the team moving.
It wasn’t until I sat down to write this inaugural blog, however, that I realized just how much BEM and SOS actually have in common: We both advocate “breaking out” as a path to growth and self-discovery.
Every business is a living, evolving entity with a life cycle. Different points along that life cycle demand different things. At BEM, we help businesses as they stretch, grow and adapt. We help them with how they look (brand) and what they say (message) to get customers to engage, invest and return for more. Like the song, we look for and celebrate the possibility of the new and unknown, for this is where true growth takes place.
No, you don’t have to be a fan of Swing Out Sister to follow this blog. Just promise me this: you’ll drive hard to find your authentic identity and voice, so that your company or business continues to “break out” and grow beyond the competition.