Have you ever craved a sub for lunch, yet upon entering the eatery you were so overwhelmed with choices that you had no clue what to get? Even worse, from the moment you walked in you were probably bombarded with a series of questions for the sandwich maker that required a timely response or else you held up everyone in line behind you.
Which Wich removes that pressure before it can ruin your appetite. Before you even walk in, you can pick up a paper bag printed with every food option and create your personalized sandwich (which you write with provided Sharpies) at your own pace. Once you’ve designed your perfect sandwich and written your name (or whatever name you’d like – bonus points for creativity!), only then can you bring it to the counter and place your order. If you’re feeling really adventurous, you could even add a milkshake or a cookie. But whether you order just a Ham and Cheese or Which Wich’s signature sandwich The Wicked, Which Wich does everything they can to make it a stress-free experience.
Even if you don’t get what you ordered, Which Wich preserves the chill environment. Founder and CEO of Which Wich, Jeff Spinelli, guarantees 100% “sandwichfaction.” He tells us that because his face and signature is on every bag, only complete satisfaction is good enough. If not, his customers get a replacement, a refund, or both.
Although the company itself is now 10 and a half years old, Which Wich joined the Wilmington community only two years ago. Since then, the unique sandwich shop has made a name for itself. With Which Wich’s uniquely creative branding and process, it’s a no brainer they are doing so well.
From website to sandwich bags, everything Which Wich features it’s laid-back brand personality. With plenty of Sharpies and creative expression, customers are encouraged to decorate their sandwich bags while they enjoy their meal. Even the language on their website is a testament to the distinctive brand. After all, you’re not subscribing to an email list; you’re signing up to be part of the “vibe community.”
Clever branding and a deliciously memorable product is all Which Wich needed to create a sandwich empire. Now the only choice left to make is yours: which Wich should you choose?