This “thank you” is especially close to the heart of BEM’s writing team. After all, it allows them to better craft our clients’ web identities. Throughout November, we’ve expressed gratitude for our favorite marketing innovations, strategies, tools, etc. We’d be remised if we didn’t shine light on a major component in online messaging: SEO-based content.
There are many factors that launch a business’s website to the top of search engine lists. SEO-based content – the process of incorporating popular keywords in site copy – plays an important role. Engines register the number of times a heavily-searched word appears on a website. They use this calculation – in part – to determine the order in which sites appear. [Read more…]