After last week, the colors white, gold, blue and black have taken on a whole new meaning. On Friday, Buzzfeed posted an article titled “What Colors Are This Dress?” What ensued after was somewhat of a social media war between #TeamWhiteAndGold and #TeamBlueAndBlack. In fact, during our Bon’s Eye team meeting, we were a house divided on the matter.
Because of bad lighting and your brain’s tendency to automatically correct it, some saw the single dress in white and gold while others saw it as blue and black. Let it be known that the dress is actually blue and black.
To no one’s surprise, brands tried to jump on the bandwagon for a taste of the viral social media trend. A few tweets were clever, but most were nothing but a stretch. Oreo and Lego managed to tweet fitting images for the global conversation.
— Oreo Cookie (@Oreo) February 27, 2015
— LEGO (@LEGO_Group) February 27, 2015
On the flip side, Ikea, Lee Jeans, AT&T – in addition to countless others – claimed to be biased and stated that the only colors they saw were the ones in their own brand images.
— Lee Jeans (@LeeJeans) February 27, 2015
Behr and Adobe tried to settle the debate once and for all by defining the colors of the dress. According to Adobe, the picture of the dress is a mixture of “grays and periwinkle blues.”
— Adobe (@Adobe) February 27, 2015
— Behr Paint (@BehrPaint) February 27, 2015
These brands tried their best to make themselves part of #TheDress Twitter trend, but Twitter users had mixed emotions about these attempts. Some appreciated the ingenuity; others wanted brands to stay out of the matter. Whichever opinion you share, there’s no denying that a striped dress has never been more popular on social media.