Logo, Print, and Website
InnovateSENC is part of a larger statewide initiative spearheaded by the Institute for Emerging Issues at N.C. State University. The group represents one of only five community councils tapped for the project, which aims to grow rising industries in select markets. In this case, Innovate SENC focuses on building out the coast’s Marine Bio and Life Science sectors. To raise awareness and lend credibility, BEM gave the initiative an official brand that plays on several abstract themes. These include circumpunct — a single core component that influences all surroundings — and an ecosystem of assets revolving in harmony.