Typography – the style, arrangement, or appearance of printed letters on a page – is becoming more and more important in advertising. A switch in typography can change a brand’s whole message. Now typography can send a charitable message, too.
A new suite of fonts designed by the Arrels Foundation is based on the handwriting of people living in the streets of Barcelona. Featuring the script of 10 different homeless men and women, Homeless Fonts has named every individual font after the person who wrote it. With each comes a summary of their story and personality. There is even a promotional video that introduces a few participants and shows how the project came together.
You are invited to use the fonts in social media for free by downloading the app. Brands can purchase these fonts for their advertisements, too, and of course, donations are always welcome. This campaign isn’t just a cool project that raises awareness for homelessness – all profits go towards helping the 1,400 people supported by the Arrels Foundation.
Homeless people are often seen as a single overwhelming, unsolvable problem. It’s easy for the general population to forget that these folks are people too.
This project’s goal is to humanize the people living on the streets, claiming that “the same thing that helped them beg in the street is now helping them escape from it.” With 3,000 homeless Barcelonans, the Arrels Foundation’s hope is that putting this project into action will help them reduce that number to zero.