If your brand were a beer, what would you name it and how would it taste? Recently, some creatives over at Printsome — a t-shirt printing company in the U.K.– thought it would be fun to design a brewsky for top brands such as Nike, Facebook and Apple.
It happened one night after a particularly trying work week, during which more than a few adult beverages were consumed (they openly admit their creative juices started flowing after the beer did). But what began as a ridiculous thought in a bar quickly became an ingenious creative undertaking.
Following a formulated process like true business people, they decided on flavor, label design, alcohol content, and desired audiences for each company’s unique brew. With brand personalities in mind, Facebook became “Facebrew, a beer to connect everyone,” and Nike a low-calorie, high-energy beer. Of course, they created one for their own company too — “Drinksome.”
Although these products aren’t physically real, they serve as a real reminder to not take ourselves and our creative businesses too seriously. These individuals showcased their out-of-the-box thinking, and it might just help them land a client down the road. Maybe Facebook could use a few Facebrew t-shirts from Printsome.
Bon’s Eye Marketing is founded on the principle that good marketing comes from great creativity. We do our best to conceive original ideas and strategies that will make your business as successful as possible. But we don’t want to keep our creative minds all to ourselves. We want to share our knowledge with you, the community, because we believe a well-educated community is a better one. Here’s a little insight into what Bon’s Eye does on a regular basis (without giving all our secrets away).
Like many others, the marketing and advertising industry can be tricky. While the main goal may be clear — in this case, create a brilliant ad that makes your client happy — there are secondary motives as well. Your boss needs you to have an idea, even if it isn’t the earth-shattering idea you’ve been waiting for. And what marketing agency doesn’t want to win awards? These little reasons can distract from the true purpose of a marketing professional – to create memorable collateral for a client.
Memorable marketing is a campaign that stands out from the rest and adds to the culture of a target audience. Offering culturally valuable content is always better than the standard “my-product-is-better-than-the-one-you-use-and-here’s-why” commercial. It will build a relationship with consumers and create a relevant image for the company in their eyes. Bon’s Eye is committed to generating creative and memorable ideas, so we’ve come up with a few tips on how to do this:
1. Keep it short.
Nothing ruins a good commercial like a long-winded tagline. MasterCard wouldn’t have been nearly as successful if they’d used “there isn’t a price for satisfying a slushy fix” instead of “priceless.” Keep your taglines and clever quips as short as possible. It will be easier for consumers to digest, remember and mention to their friends later.
2. Make it versatile.
You might have a great idea, but it’s even better if it can be applied to many different scenarios. Dos Equis knew what they were doing when they created the Most Interesting Man in the World. He doesn’t always do a variety of things, but when he does, he always uses the same phrase to tie it back to the original commercial.
3. Know your audience.
If we’ve said it once, we’ve said it way too many times to count: know who you’re marketing to. Know their language, values and habits. When you feel like you know your audience on a more personal basis, consumers will perceive your marketing as more of a conversation than a call to action.
4. Know your own brand.
As great as it is to be aware of consumer culture, be aware of your company’s brand, too. A law firm wouldn’t sponsor the same events as Red Bull because a skydiving competition doesn’t send the right message. Red Bull wants to be perceived as risk-taking; a law firm does not.