If your brand were a beer, what would you name it and how would it taste? Recently, some creatives over at Printsome — a t-shirt printing company in the U.K.– thought it would be fun to design a brewsky for top brands such as Nike, Facebook and Apple.
It happened one night after a particularly trying work week, during which more than a few adult beverages were consumed (they openly admit their creative juices started flowing after the beer did). But what began as a ridiculous thought in a bar quickly became an ingenious creative undertaking.
Following a formulated process like true business people, they decided on flavor, label design, alcohol content, and desired audiences for each company’s unique brew. With brand personalities in mind, Facebook became “Facebrew, a beer to connect everyone,” and Nike a low-calorie, high-energy beer. Of course, they created one for their own company too — “Drinksome.”
Although these products aren’t physically real, they serve as a real reminder to not take ourselves and our creative businesses too seriously. These individuals showcased their out-of-the-box thinking, and it might just help them land a client down the road. Maybe Facebook could use a few Facebrew t-shirts from Printsome.