Every February, we are exposed to a fresh slew of marketing campaigns targeting our heart strings in anticipation of Valentine’s Day. As always, we can expect advertisements for the much-anticipated staples of February gifts: flowers, chocolate and jewelry. The typical Valentine’s Day commercials and campaigns are so expected that it can be difficult to distinguish between brands. This begs the question of how best to differentiate your business from the rest when everyone is using the same tactics.
Last year, Heineken – with the help of renowned ad agency Wieden + Kennedy – managed to do just that. Valentine’s Day 2013 witnessed Heineken launching the #TweetForATable campaign where you could tweet @Heineken_US for last-minute table reservations in New York City, Chicago and Los Angeles.