Somewhere in the shadows of the business world, marketing mad scientists find themselves hunkered down in laboratories, conducting bizarre outreach experiments. They study how certain words influence consumers’ purchasing decisions; how particular colors impact customer emotions, and how specific images build buyers’ trust.
That must be the case. How else would we come up with discoveries like: blue suits traditionally outsell brown suits; and it generally takes five to seven advertisement impressions before a person invests in a product or service.
Are we consumers that predictable, like so many mice in a cage? Or, are there really logical formulas behind getting into the head of the client? Cue evil laugh and lightening strike. [Read more…]