Bon’s Eye Marketing

Branding a Conference

The Bon’s Eye team recently attended the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Annual Conference in beautiful Charleston, SC. Not only did we proudly sponsor the conference, we had the honor of creating and then bringing its brand to life. From sketching logo concepts to a promotional video, it was a joy to see all of these pieces come together. Here’s a behind-the-scenes look at how we did it!

Step One: Visual Identity

The conference theme was ‘crossing the bridge from volume to value’ and Charleston’s iconic Arthur Ravenel Jr. bridge seemed perfectly fitting. From our Art Director’s scribbles on the white board came these concepts:

Then, logo drafts:

And the final:

Style Guide

With more than one designer developing this brand, a light style guide was necessary for consistency. A color palette and image / texture style was established so that all pieces, whether web or print, would have the same look and feel.

Print Agenda

The conference was a three day event with multiple speakers and presentations happening at any given time. A clean, easy-to-navigate layout was necessary to keep the printed agenda organized.


A mobile-friendly conference website was an absolute must as attendees needed the option to check the daily / hourly agenda on their phones. We kept the design bold and clean and even featured local restaurant, sightseeing and shopping suggestions.

Short Promotional Video

We had visited Charleston for a CHPRMS Connect event in August and as always, Steve R and Marlena had their cameras ready. We captured plenty of authentic, local footage and when combined with a script written by Steve B and David, we ended up with a nice, short promo video.

The end result was a cohesive, bright and clean conference brand. Thank you, CHPRMS, for the opportunity!