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Influencer Marketing: What to Know
Influencer marketing is a hybrid of two positioning strategies. The first being celebrity endorsements. The second being social media. The influencer – who generally isn’t a celebrity but has a large following on Instagram, Twitter, YouTube,…
Facebook Ads: The 101 for an Effective Campaign
According to the New York times, we’re exposed to roughly 5,000 ads per day. With Facebook being a key player among the platforms pushing those promotions, it can be hard for a brand to rise above…
Is Your Digital Marketing a Bridge to Nowhere?
There are lots of ways to get people to your website. Retargeting, influencer marketing, Facebook ads, Instagram ads, Youtube ads, boosted organic posts, Pay-Per-Click (PPC), Google Adwords… These are just a few SEO (Search Engine Optimization)…
Woke Advertising. Fresh Baked or Buzz?
When bread goes stale in the food industry, many restaurants cut it into cubes and drop it in the deep fryer. Instant gourmet croutons. That’s how fine dining takes a $3 salad and turns into a…
Crafting Marketing Campaigns: Cut Through Ideation Clog
When it comes to developing marketing campaigns, that early rush of concepts can quickly build up to a soupy sludge of terrible ideas. Before you know it, the production pipeline is mucked up to the point…
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Marketing Half Empty or Half Full? What is Your Brand Story in 2019?
Know what you’re brewing in the New Year. It’s the morning of 2019. In this rise-and-shine stage of the New Year, we’re faced with fresh opportunity. At businesses all over, there are percolating marketing ideas and…
Marketing Half Empty or Half Full? What is Your Brand Story in 2019?Read More
