Blog
Brand Survival: Communicating With Your Market While It Goes Into Hiding
The quarantine paradox for the small business owner: You now have all the time in the world and can’t afford to waste a single minute sitting around. As entrepreneurial voyagers, deep down we’re wired to understand…
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What’s with the Jar? Branding REAL in 2020
Bon’s Eye talks a lot about being an authentic, human brand. Today’s consumers want a whole experience – something that connects with them beyond merely product or service specs. We believe it all starts with how…
Brand Management
Cruising Now, But Who’s Driving? Over the last few miles, your brand has really picked up speed. You’re turning heads, and a crowd of new customers has flagged down your business for a lift. They want…
How to Craft Effective Brand Copywriting
Develop A Brand Story that Attracts If you have a brand, it has a story. When crafted properly, this narrative can attract people far and wide for many, many years. The secret to others wanting to…
Moving on A Marketing Plan
Willpower Gets You to New Places. Not the Map. At some point in life, we’ve all had big plans. Big plans to learn a new skill. Big plans to get into better shape. Big plans to…
Welcome to the Marketing Machine
There are two parts to every marketing push. The vehicle and the content. The vehicle is systematic. It’s a marketing machine to deliver the content to your audience. Your website, social media channels, digital billboards, ad…
Influencer Marketing: What to Know
Influencer marketing is a hybrid of two positioning strategies. The first being celebrity endorsements. The second being social media. The influencer – who generally isn’t a celebrity but has a large following on Instagram, Twitter, YouTube,…
Facebook Ads: The 101 for an Effective Campaign
According to the New York times, we’re exposed to roughly 5,000 ads per day. With Facebook being a key player among the platforms pushing those promotions, it can be hard for a brand to rise above…
Is Your Digital Marketing a Bridge to Nowhere?
There are lots of ways to get people to your website: Digital marketing strategies, such as retargeting, influencer marketing, Facebook ads, Instagram ads, Youtube ads, boosted organic posts, Pay-Per-Click (PPC), Google Adwords… These are just a…
Woke Advertising. Fresh Baked or Buzz?
When bread goes stale in the food industry, many restaurants cut it into cubes and drop it in the deep fryer. Instant gourmet croutons. That’s how fine dining takes a $3 salad and turns into a…
Crafting Marketing Campaigns: Cut Through Ideation Clog
When it comes to developing marketing campaigns, that early rush of concepts can quickly build up to a soupy sludge of terrible ideas. Before you know it, the production pipeline is mucked up to the point…
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Marketing Half Empty or Half Full? What is Your Brand Story in 2019?
Know what you’re brewing in the New Year. It’s the morning of 2019. In this rise-and-shine stage of the New Year, we’re faced with fresh opportunity. At businesses all over, there are percolating marketing ideas and…
Marketing Half Empty or Half Full? What is Your Brand Story in 2019?Read More