Bon’s Eye Marketing is founded on the principle that good marketing comes from great creativity. We do our best to conceive original ideas and strategies that will make your business as successful as possible. But we don’t want to keep our creative minds all to ourselves. We want to share our knowledge with you, the community, because we believe a well-educated community is a better one. Here’s a little insight into what Bon’s Eye does on a regular basis (without giving all our secrets away).
If you are active on social media, you’ve probably noticed that brands are using Instagram, Pinterest, and other social media sites to promote their products. This has been true for some time. But many brands are just now realizing that not all social media sites are equal – or should be given equal amounts of attention.
Instagram favors the spontaneity of the moment. Although authenticity is important, users also want to see content that is original and expressive. GoPro, cited on their website as the world’s most versatile camera, has mastered the balance between authentic and quality posts. They know the value of using high-quality equipment to create candid moments.
GoPro takes the concept of user-generated content literally by giving even their prepared posts a first-person perspective. But even the simple and practically effortless act of “re-gramming” one of their followers’ posts initiates a ripple of brand chatter. GoPro’s followers applaud the work of one of their own and an adventurous soul is rewarded for fancy camera work, increasing loyalty among all GoPro fans.
But how would GoPro go about maintaining a Pinterest account? This would be challenging due to Pinterest’s story-based nature. While Instagram is in-the-moment, Pinterest is lifestyle. Lilly Pulitzer is a perfect example for showing consumers more than just the product. The brand’s Summer Printspiration Board 2014 features the preppy prints as well as what inspired them. By giving their fans pictures of beaches, starfish and sunsets, Lilly Pulitzer is showing consumers how to be a little more “lilly.”
So whether you wish to feature high-definition videos or artsy photographs of lighthouses, make sure you know the pros and cons of each social media site before posting. Because they are not created equal, it is vital to your marketing strategy that you keep their differences in mind and take advantage of all social media platforms that complement your specific brand. Use it to your advantage before you’re left behind wondering how everyone else connected with their consumers.