If you’ve never heard of Uber, you might be living under a rock. It’s the share economy’s poster child, with people young and old appreciating the newest way to get a ride. Now in Toronto, Uber users have even more of a reason to love the company.
Uber is commonly used as a way to get home for those who’ve had one too many beers at the bar. The service itself combats drinking and driving but their latest marketing stunt took it one step further. A kiosk with “Uber Safe” emblazoned across the top appeared on the sidewalk and caught the attention of those aforementioned intoxicated individuals. The directions for its use were simple: place the provided disposable straw in the machine, blow for six seconds and the Uber Safe machine will tell you if you’re too drunk to drive. Better yet, it will call an Uber driver for you and within a few minutes you’ve got a ride home. The riders in the video didn’t even have to pay – the benefit of being part of a marketing campaign.
The San Francisco startup opened its car door in 2009 and has since expanded into an international business. The venture was founded on the principles of safety and ease of use. Every Uber driver is required to have a background check, submit proof of insurance and drive a car less than 10 years old. To make the service even safer, the Uber app has a “share your ETA” feature and map others can watch in real-time. You know, so Mom doesn’t have to worry that you’re getting kidnapped.
The Uber Safe marketing campaign is a little more than the average “don’t drink and drive” promotion that’s an all-to-easy go-to for car service companies. The Uber kiosk makes your decision to drive home a lot easier when decision-making skills are already impaired. That one machine protects its riders, promotes the company and makes the streets a little safer for everyone else. In fact, it keeps things “uber” safe.