As we mentioned in our previous blog post, the Bon’s Eye family would like to express gratitude during the month of November for the marketing innovations that make our jobs possible – and our client’s businesses successful. Last week we reflected on Social Media, possibly the most influential tool to reshape today’s PR scene. Now, we’d like to give thanks for a slightly less mainstream marketing tool: Demographic polling software.
Do you ever wonder why you happen to receive direct mail or email blasts from businesses conveniently relevant to your lifestyle? They seemingly know your wants, needs and interests on a real-time basis.
Possibly it’s coincidental…They are sending the same mass message to everyone and you just-so-happen to be interested. In some cases this might be true. But more likely, you are the subject of “purpose-driven marketing.” Using demographic / psychographic polling software, the company pursuing your business has tracked your buying trends, hobbies, likes, dislikes, average spending budget, etc. [Read more…]