As the year comes to a close, it’s common to take time and reflect about the happenings of the past 365 days. This week, Bon’s Eye is taking a look at some of the year’s more creative marketing ideas.
Do you remember what you did for Valentine’s Day? It might be pleasant to think back to time spent with your significant other – or painful depending on your relationship status this holiday season. If you were in France when The Flower Council of Holland pulled this lovey-dovey stunt, your memories would definitely be one-of-a-kind. They installed 1,500 red emergency boxes for victims of love at first sight. The box told the love-struck man or woman to break the glass, which was really just cellophane, and take the single red rose inside. There’s no doubt these flowers made the day for countless couples.
A few months later, a bar in Japan decided to take an impromptu approach to a trend called “sleeping drunks.” When Japanese men and woman drink too much and end up passed out and literally sleeping in the street, they earn the title of “sleeping drunk.”
Instead of accepting another crazy trend, a bar called Yaocho scoured Tokyo for the intoxicated individuals and turned them into PSA ads. These people woke up inside a white boxed outline with the hashtag #NOMISUGI, which translates to “too drunk.” Passers-by were encouraged to share pictures of the spontaneous billboards on social media and essentially shame them into behaving. In a culture where honor is tied to status, campaigns like this one could have a huge effect.
France was home to a creative, more social, marketing ploy in October. To introduce Netflix, the streaming service took GIFs (pronounced “jiff” or “ghif”) from social media and put them in an outdoor digital platform. Looped videos from more than 100 Netflix shows and movies, including Orange Is the New Black, Breaking Bad, and The Mentalist, appeared in subways and on the streets. Some of them even reacted in real time. As you got rained on, so did the warriors in 300. As you rushed to get the best deal on your Christmas gifts, so did the people in The Walking Dead. And of course, all the GIFs pointed out how much better it would be to curl up under a blanket and watch Netflix.
These few examples are some of the better cases of original marketing. But as good as this year has been, a new year offers more opportunities for you – and for even better marketing.