If a job listing required 135+ hours a week with little to no sleep, no breaks, and most of the work required constant standing or bending down, would you apply? Probably only if the job also included a big paycheck at the end of every month. And what if it didn’t pay in dollars, but in experience and personal growth instead?
A classified ad posted by Rehtom, Inc. asked for this – and much more – of all 24 candidates who applied. The best applicants were then interviewed via webcam and informed of the position’s demands. As Director of Operations, for instance, they would be on call 24/7 and would see an increased workload around the holidays. To even qualify, they should have experience in personal finance, medicine, culinary arts, negotiating and counseling.
As the nameless interviewer listed requirement after requirement, he received reactions ranging from disbelief to amusement. A few candidates went so far as to question the job’s legitimacy, and some declared it insane and inhumane.
Little did they know the demanding position they were applying for is held by billions of women around the world. If you don’t like spoiled punchlines, watch the video before reading the rest of this post.
That’s right; we all know someone who meets these conditions and does it all pro bono. When the executive revealed who these folks were, every candidate realized how much appreciation their mothers deserved. In fact, the sappy music combined with the candidates’ grateful sentiments made for an emotional ending. After four minutes of watching the story unfold, one could almost forget the video was an advertisement for greeting cards until the final tagline read, “This Mother’s Day, you might want to make her a card.”
American Greetings can take credit for this now-viral video. It serves as a one-of-a-kind tool to pique viewers’ interest in their products. The card company also supplements the campaign with a “requirements” section on their website where mothers can tweet @cardstore to add even more to the already-exhaustive job description.
After hearing – and seeing – how demanding the role of a mom can be, do you think you did enough for yours on Sunday? More important to American Greetings, did you at least buy her a card?