Logo, Print, and Website
Humphries Law has evolved since its inception several years ago. The group wanted a new brand that reflected their growth in services, skill and community standing. With established roots in the legal industry and the Coastal Carolinas, the firm needed something that reflected both positions. The BEM team decided to morph two powerful symbols, a legal pen with a boat rudder. The theme was applied to their identity across the board, echoing Humphries’ awareness of business and local culture.