In our media-driven society, “I have to Instagram this” and “let me finish this tweet” are commonly heard – and widely understood – phrases. It’s not surprising that another activity is being adapted for apps: dating. With busy schedules and little down time, dating often is left on the back burner, so online dating sites are rising in popularity. Even apps that aren’t known for producing long-lasting relationships such as Tinder, Plenty of Fish and OKCupid are gaining more and more attention these days.
It was only a matter of time before a brand took notice and hitched their trailer to this wagon of PR potential. Pizza Hut has chosen a dating app vehicle to get a little creative with their marketing.
Because of the quality of their pizza (and maybe the love in the February air), multiple fans have asked to “marry” Pizza Hut. In response, Pizza Hut decided to take their customer relationships to the next level by creating an OKCupid profile. According to their profile, 55 years of bachelor life is long enough and Pizza Hut is ready to commit to “someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality.”
The profile also includes creative and relevant stats about a “tall enough” height preference, a “light and airy” body type, and a diet of “pizza, pasta, and wings.” To be eligible for Pizza Hut’s hand in marriage, they asked their fans to tweet a Vine or make an Instagram video of their best proposal idea with the hashtag #CommitToGreatness. Today, on February 21st, Pizza Hut will review the submissions and select the three most creative proposals.
All three fans will be treated to a weekend inspired by ABC’s hit show “The Bachelor” with meet-the-parents-themed challenges and other get-to-know-you activities. Afterwards, a winner will be chosen and surprised by the Greatest Proposal Ever which, as Pizza Hut’s profile states, is obviously free pizza for life.
So far, suggestions include mentions of a flash mob, a room full of puppies, and the famous four words spelled out in none other than pizza. Regardless of how creative Pizza Hut’s fans get, the brand has succeeded in creating interest around its name. Followers are talking about this stunt on Twitter and Instagram and, with the promise of a lifetime of cheesy indulgence, their friends have picked up on the trend as well. With proposals being offered left and right, Pizza Hut might just be the most eligible bachelor of all time.