Marketing is an ever-evolving process that has evoked many unique strategies and seems to have a hand in every action a business takes. From men running around in full work suits with a logo attached to their backs, to turning chemotherapy into superhero training, marketing now has a use for almost any talent – even if that talent is defacing public property.
World-renowned graffiti artist Banksy is known for his satirical images in the United Kingdom, France, Italy and the United States. His work denotes the political atmosphere of the country at the time and often mocks popular culture as well. Unlike other trending artists, Banksy’s stenciled designs are usually discovered as opposed to being announced. Recently, he used his art and pseudonymous fame for more than just the public’s entertainment.
Banksy decided to let his opinions on the Syrian war be known by creating a YouTube video. Modeled after his unique style of graffiti, the #WithSyria video raises awareness for the current national crisis. The country is approaching its third year of civil war, leaving citizens in need of support. Banksy’s design of a young girl with a red balloon illustrates how the Syrian war affects the children. The video begins as the little girl is lifted into the air by her balloon, allowing her to see the effects of civil war from a rare point of view. When a young boy joins her in the sky, followed by other figures clutching red balloons, it becomes clear the balloons are the escape many Syrian children have been unable to find.
Although Banksy has very little formal experience in marketing, he found a way to use his unique skills to promote a movement. Through the video, it is clear that he chose a cause he is passionate about. He received help from many professionals – the video was created by Sunshine Creative, directed and produced by RSA Films, voiced by Idris Elba, and set to music provided by Elbow. However, Banksy was still “the man behind the mask” who generated the idea.
When creative people like Banksy see a vision and team up with other professionals to bring the vision to life, the number of people they can reach is seemingly limitless. With Banksy‘s creative power and the support of the partnering businesses, maybe the Syrian children will receive the red balloons they are waiting for.