2015 has become a marketing game changer already. According to a report from Shareaholic, social media is now the number one driver of website referral traffic. Results showed that 31% of all traffic was driven by main social media sites, which is an 8% rise from last year’s report.
The report included eight main social media sites: Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google +, LinkedIn, and YouTube. However, Facebook alone drives 25% of overall traffic, making it the number one source of referrals on the web, and it is only projected to grow – it looks like their advertisements are working out for them. Pinterest was the second highest social media site with 5% referral traffic. They also recently launched an advertising aspect to the site where businesses can pay for their pins to show up on the home page, much like Facebook.
The remaining six sites combined only made up 2%, with a significant decrease on Twitter since 2011. However, Twitter isn’t irrelevant when it comes to social media marketing. It still acts as a relationship builder with consumers; it is just lacking in referrals this quarter.
This was the first time social media bypassed search engines, which have always dominated site referral traffic. But with an increase in users and the ability to advertise on social media, it’s not hard to see why sites like Facebook and Pinterest are now in the lead.