This year’s Super Bowl commercials elicited a variety of reactions, ranging from moved to shocked. Taking everything into account, Bon’s Eye has crowned the Super Bowl Superlatives for this year. Take a look and see if you agree!
Best Ad with a Cause: Always “Like A Girl”
Even though this commercial was a refreshed version of last year’s ad, it still bested its competition. Brands like Coca-Cola, McDonalds and Nationwide tried to accomplish the same feat, but fell short. “Like a Girl” was the perfect balance of social change and brand messaging, and it was nice to see an ad applauding girls’ self-esteem in the midst of ads for Game of War and Victoria’s Secret.
Best Buzzkill: Nationwide “Make Safe Happen”
It starts out like any other heartwarming commercial: a boy on his tricycle, his ride on the school bus, adventures with his dog. You expect it to resolve into a happy ending. Instead, we’re left shocked when the boy tells us he died from a preventable accident. This one was a little too morbid for a festive event like the Super Bowl, but definitely memorable.
Funniest Commercial: Clash of Clans “Revenge”
Liam Neeson is the star of this commercial. He uses his “I-will-find-you-wherever-you-are” voice to threaten revenge on something much more trivial – a game app. The only thing that makes it funnier is that his ominous monologue is interrupted by the arrival of a much less menacing scone. He happens to be in a coffee shop. The underlying message: beware of AngryNeeson52.
Weirdest Commercial: Loctite “Positive Feelings”
This commercial left everyone in the room looking at each other and wondering what they just saw. Featuring nine of the most awkward individuals they could find, Loctite created the weirdest commercial we’ve seen in a while. But hey, you remember the brand, don’t you?
Most Interesting Car Commercial: KIA “The Perfect Getaway”
Car commercials are usually a bore, especially after dozens of them come and go in the span of a few hours. KIA found a way to showcase their vehicle without making everyone decide that was a good time to grab some more guac’. They created a plot line that was interesting and showed the features of the KIA Sorento, too. As the creatives at Lexus and Nissan will tell you, that’s not easy.