Air Your Care.
Patients are already watching your every move. Might as well turn them into fans.
50%
Focus on personality & relationship when choosing a provider
65%
Patient Satisfaction based on empathy & connection
69%
Patients want a provider that explains well
What is it?
Brand TV is a marketing tool that airs personalized, uniquely branded content on television(s) within your practice. Unlike other broadcast services that simply feed generic “Healthcare News” into waiting rooms, Brand TV creates a content experience that is exclusively focused on your organization. Even better, this content is then reformatted for additional patient engagement on your social media channels and website!
Brand TV’s basic package includes 20 minutes of strategic programming for practice televisions and 12 engagement pieces for social media and web. Is your story constantly evolving? No problem. Brand TV offers add-on options to update content each month so your organization can communicate changes in real time!
Why It Works
Patients are won and lost in the waiting room. It only takes a few minutes of boredom to trigger agitation, negative online reviews and walkouts. Each of these scenarios comes with a steep price to your practice – financially and reputation wise. Brand TV is designed to buy you time, all while personalizing your visit experience. Through highly-captivating content – all aligned with your organization’s communication plan – Brand TV entertains, educates and promotes when you have patients’ undivided attention – while they’re in your practice.
How It Works
Brand TV’s basic package includes 20 minutes of programming exclusive to your brand. It is crafted to meet your organization’s specific communication goals and can be a blend of educational pieces, treatment spotlights, patient testimonials, service line promotions, team bios, practice culture statements, FAQs, etc. Our creative team will work with you to strategically map out a content flow that best appeals to your patients and practice needs.
In addition, your Brand TV programming can change as quickly as your practice grows. We offer monthly content updates through a wide range of options on our subscription plan! This one-of-a-kind marketing tool will captivate all those who that pass through your doors.
Things It Can Do
- Educate your patients on ALL of the services and products you offer.
- Entertain and educate your patients while they wait.
- Engage your patients through a personalized, immersive brand experience.
- Directly promote under-performing service lines.
- Showcase your practice culture and differentiation.
- Distract your patients during extended wait times,
creating a sense of “being seen” even while not being seen. - Become the practice known for providing value through relevant content.
- Reinforce your practice’s identity as a service-oriented resource.
Broadcast Your Difference.
It’s Easy.
1. Pick from one of our 3 service plans
2. Schedule a programming meeting with our killer creative team
3. Start sharing the story that defines your brand
