There are many factors that launch a business’s website to the top of search engine lists. SEO-based content – the process of incorporating popular keywords in site copy – plays an important role. Engines register the number of times a heavily-searched word appears on a website. They use this calculation – in part – to determine the order in which sites appear.
Still, websites are not the only place to mesh keywords with interesting copy. We also use SEO-based content when writing press releases. Upon granting coverage, most media outlets publish the releases online. If done properly, this keyword-loaded copy could bump your release to the top of the list. Other SEO content-friendly applications include online advertisements (pay-per-click) and blogs.
For BEM’s wordsmiths, SEO-based writing challenges them to tap into their creative spirit while adhering to a technical formula. In other words, the most effective web content wins the attention of both the reader AND the search engines. It’s creative meets analytical. Being a team of lexicon lovers and strategy nerds, we are happy to combine these two skillsets for a single goal: Market exposure.