Marketing vs. Sales: The Mix-Ins Your Business Needs To Rise

At Bon’s Eye, we look at marketing and sales as the most basic - but often undervalued - recipe.

We have these two ingredients -- neither with the same flavor profiles. On their own, they're kind of flat. However, when blended properly together and strategically baked, you get a business outcome that tastes good.

So how do you present your business offer in a way that makes a growing marketplace crave it? Well, it starts by understanding the cookbook.

Marketing's role is to define your business identity in appetizing ways, position it in the mind of your ideal customer, and keep it fresh so its relevant with your audience.

Sale's role is to check in on your hungry audience, doctor-up the offer to meet specific consumers' palettes, and serve up opportunities for closing transactions.

Bad marketing technique will kill sales ability to drive home a purchase. Bad sales technique will kill marketing's ability to be worth a damn in audience's eyes.

I short, no one wants to eat half-baked slop.

So, understanding how both marketing and sales ingredients work together goes a long way. Studies show businesses with consistent branding and marketing see up to 23 % higher revenue. At the same time, certain data found companies that keep marketing and sales aligned -- in individual purpose, communications and collective goals --grow some 20% more per year.

Think about that, and then let's dig into a true marketing and sales plan.