If you have a brand, it has a story. When crafted properly, this narrative can attract people far and wide for many, many years. The secret to others wanting to step closer and listen to your story relies on its ability to entertain, offer some type of valuable information, or resonate with them on a personal level.
To do this, brand copywriting must follow some basic rules of thumb – all of which require creating outside of yourself. The best ones:
99 percent of failed messaging comes down to content that appeals more to the creator than the target audience. It's produced by and for them. We call it ego writing!
It's much more effective for brands to develop a narrative that welcomes customers into the journey and inspires them to keep turning the proverbial page. After all, if you want people to invest their time and money into your story, it's best to pen a Choose Your Own Adventure than a single-focus autobiography.