Lights, Camera, Conversion! Why Your Campaign Needs Captivating Video & Graphics

It's simple: If your marketing content doesn’t look tastier than your morning latte, you’re losing eyeballs...and probably sales.

We officially live in a short-attention-span world. People don't have time for average. Quality video and engaging graphics are no longer just nice-to-haves—they’re the magnet and the selling point.

Obviously, video's role in brand storytelling is nothing new. The numbers bear out, and that's why so many of us continue to lean on it to gain interest, build trust and stand out.

As of 2023, about 91% of businesses used video as a big part of their marketing campaigns. Data points to an upward trend in video's ability to persuade customers into action. Some reports even show more than 85% of consumers have been convinced to buy after clicking the play button.

So what do converting videos and graphics look like? Well, at Branch Studio by Bon's Eye Marketing, we follow a few key practices.

First, short form -- Whether quick hit pieces or segmented longer features -- keep viewers wanting more. When your dealing with an average attention span of 8 seconds (and that's generous), every tick must compel the audience to go further.

Second, pretty things attract -- Polished shots, multiple camera angle shifts, magnetic narrative, flattering lighting, and goal-oriented script just hits different. Makes people want to stick around and see or learn more.

Third, consumers / clients want realness -- There's a fine line between stealing attention and looking fake or desperate. Knowing the right mix will gain viewer trust and buy-in much faster.

So if you're thinking about rolling video into your sales efforts, or if you feel your current videos are outdated and look weak compared to competition, we'd love to get you into one of our complimentary strategy sessions at Branch Studio by Bon's Eye. And remember, video is a tool for external marketing AND internal marketing. Whether it's development of a sexier commercial and social media push, OR creating a video training system for better in-house operations and sales, don't limit your mindset on its capacity!