What’s with the Jar? Branding REAL in 2020

December 18, 2019

Bon’s Eye talks a lot about being an authentic, human brand.

Today’s consumers want a whole experience – something that connects with them beyond merely product or service specs.

We believe it all starts with how businesses speak to others.

We’ve written plenty of blogs and produced B2B podcasts about establishing a thoughtful, empathetic voice. You’ll often hear us say that great brands build relationships by telling it like it is. They don’t woo with over-the-head jargon, but rather invite others in through a relatable story. It’s less about verbal glitz and more about meaningful narratives.

At Bon’s Eye, we build brands on these principles of realness. So, it only makes sense we apply the same standards to our communications. That’s why in 2020 we’re calling ourselves out when we veer into cliché marketing talk.

Introducing the BEM Jargon Jar.

For the team’s New Year’s resolution, we’re throwing money into this bad boy every time we utter a branding buzzword or trendy industry phrase. It’s about to rain up in here.

No more lingo drops like, Evergreen Content, Growth Hacking, Gamify, Thought Leader, Data-Driven, Design Thinking, Localization, etc. We’re going to do our damnedest to avoid these tempting, but obnoxious gems.

Let’s be really clear here – we will slip! We need you guys to point it out, and we’ll pony up. The money accumulated in the jar will be used to buy Bon’s Eye swag for our supporters, so check in on giveaways.

Cheers to a New Year filled with genuine brand interactions and jargon-free conversations.

Your Bon’s Eye Crew!

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